Design
Strategy
Crafting impactful brand strategies through the lens of semiotics and culture.
MISSION
Unlock the transformative power of culturally-driven brand design.
As a Tokyo-based strategist and Waseda University PhD candidate, I help agencies, entrepreneurs, and creatives achieve meaningful impact.
CONTACT
gis@penguinleap.com
+81 80-2373-2802
@penguinleap
SPECIALITIES
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Developing comprehensive brand strategies, from visual identity and messaging to brand architecture and experience, ensuring a cohesive and impactful brand presence.
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Transforming brand visions into actionable strategies that drive engagement, build brand loyalty, and deliver measurable results.
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Leveraging semiotic analysis to understand the cultural and social meanings embedded in design, ensuring brand communication resonates deeply with target audiences.
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Conducting thorough design research, including user interviews, surveys, and competitive analysis, to understand user behaviors, needs, and motivations.
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Utilizing design thinking methodologies to understand user needs, challenge assumptions, and develop creative solutions that address real-world challenges.
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Fluent in the nuances of both English and Spanish, providing expert copywriting and editing services that bridge linguistic and cultural divides.
SPEAKING EVENTS
11/02
ARTISTS, MARKETS AND SURVIVAL IN THE CREATIVE INDUSTRIES IN JAPAN AND EAST ASIA
Osaka University. Osaka, Japan
Topic:
Asian Design Archives Awaken:
The rise of design archives as grassroots transnational advocacy networks towards liberation and political action. A case of bottom-up globalization.