Design

Strategy

Crafting impactful brand strategies through the lens of semiotics and culture.


MISSION

Unlock the transformative power of culturally-driven brand design.

As a Tokyo-based strategist and Waseda University PhD candidate, I help agencies, entrepreneurs, and creatives achieve meaningful impact.


CONTACT

gis@penguinleap.com
+81 80-2373-2802
@penguinleap


SPECIALITIES

  • Developing comprehensive brand strategies, from visual identity and messaging to brand architecture and experience, ensuring a cohesive and impactful brand presence.

  • Transforming brand visions into actionable strategies that drive engagement, build brand loyalty, and deliver measurable results.

  • Leveraging semiotic analysis to understand the cultural and social meanings embedded in design, ensuring brand communication resonates deeply with target audiences.

  • Conducting thorough design research, including user interviews, surveys, and competitive analysis, to understand user behaviors, needs, and motivations.

  • Utilizing design thinking methodologies to understand user needs, challenge assumptions, and develop creative solutions that address real-world challenges.

  • Fluent in the nuances of both English and Spanish, providing expert copywriting and editing services that bridge linguistic and cultural divides.


SPEAKING EVENTS

11/02

ARTISTS, MARKETS AND SURVIVAL IN THE CREATIVE INDUSTRIES IN JAPAN AND EAST ASIA

Osaka University. Osaka, Japan

Topic:

Asian Design Archives Awaken:

The rise of design archives as grassroots transnational advocacy networks towards liberation and political action. A case of bottom-up globalization.